By Andres on 6 August 2017
CRM are systems or procedures that help you understand your costumers. For example: you send a news letter to a 100 members you might want to know how useful it is to bother to send it. If out of the 100 members, 50 bother to open then email and out of those 20 bother to click on a link and out of those 3 ask questions which you are able to log and track for a possible FAQ and only 1 actually presents themselves as interested in volunteering. Those numbers might change depending on the month. After some time you might realize that actually April is a bad month and that January you can start more activities since there is more engagement.
As you can imagine this is very interesting for companies to manage their client base. Also you might have raised your eyebrow when I mention how companies know when you press a link or even open an email(*).
(*) If you are interested: do a web search for the following key words: “dead pixel”, “email”, “tracking”.